Snapchat is a visual-based social app that allows you to connect to people across the world or around the corner. Widely considered the top mobile camera application, Snapchat enables you to share your life with friends and family using photos, short videos, and picture books called Stories.

Add filters, messages, and so much more to each photo or video you create on Snapchat. Not only is this app great for casual social interaction, but it's also convenient for entrepreneurs to connect with their customers. With Snap Map, users can indicate their location after taking a photo and show up on friends' maps as an Actionmoji. One of the most innovative aspects of Snapchat is that the content created isn't permanent. For example, if you share a photo with a friend, they can view it but only temporarily before it self-deletes. This temporary content offers some benefits, such as reinforcing the idea of living in the moment. I know that for me, images I can always return to aren't as impactful as ones I'll only ever see once. Another benefit of self-destroying content is enhanced privacy, as your pictures or videos can't be saved and shared elsewhere later.

Product Features

As Snapchat continues to evolve with more capabilities and options, Story stands out. With Story, you can create a whole series of images that your friends or family can flip through for even more fun. Imagine pushing your creative boundaries to craft a narrative-driven experience. You can add several striking filters that range from subtle to completely transformative. I enjoy playing around with the face filters to provide more personality to my photos. You can also use a pen to write messages or draw right on the image. If you send a Story to another user, it will last a bit longer but disappear after 24-hours. Another way to use this innovative feature is to upload photos from a moment in time, like a vacation or holiday. One of my friends sent me a Story of when our whole group got together at the beach, which meant a lot to me.

The Bottom Line

Snapchat offers something that other social networking apps don't; personality, privacy, and a one-on-one